MILLIE SHIERS
BRANDING • CREATIVE DIRECTION • PHOTOGRAPHY
A recognisable visual identity transforms a business. It isn’t just about making things look pretty, but conveying a feeling that your target audience will connect with. I work with you to understand your vision and your brand’s target audience, so that I can design + create your brand’s visuals.
I’m drawn to warm, understated imagery, effortless styling and the details that give a brand its own sense of character.
01
BRAND GUIDELINES
More than basic guidelines, I create a cohesive visual direction across all three elements, with your ideal client guiding every decision from the outset.
Creating visual worlds for brand storytelling.
Build the world your brand intends to show with visual consistency from colours + copy to photos + videos.
02
SHOOT DIRECTION
The space between the brand and the image — from styling and lighting to colour, composition and posing. I consider every detail to create imagery that feels cohesive, intentional and true to the brand.
03
PHOTOGRAPHY
I’m drawn to natural movement and the details that make an image feel lived-in — from the way light falls across skin to the movement of fabric and the imperfections within a space. Expect soft, nostalgic quality that feels considered without feeling overly produced.
Everything comprehensively designed to fit across website + social platforms.
build a world that your ideal customer can see themselves in.
HOW THE PROCESS WORKS
BRANDING • DIRECTION • IMAGERY
01 — DISCOVERY CALL
WE DISCUSS WHAT YOUR BUSINESS NEEDS, YOUR GOALS + I GET TO KNOW YOUR BRAND + CUSTOMER.
A chance to ask questions, develop understanding + choose what your business needs
LEAVE THE REST TO ME
WITH CHECK-IN CALLS AFTER EACH STAGE
02 — BRANDING
REFINING YOUR DREAM CUSTOMER THEN BUILDING FOR THEM.
A lack of clarity around your ideal customer is where so many fall down. I help you to get specific, then we build for your customer
Customer profile • Colour • Fonts
You can expect every detail to be considered including guidance on exactly how to use your colours + fonts.
03 — SHOOT DIRECTION
DETAILED DIRECTION FOR YOUR IMAGERY.
Here, I continue to build for your customer, considering every detail along the way. I don’t just turn up + take photos, I plan for the imagery your brand needs, including website + digital platforms.
Outfits, hair + makeup • References • Camera settings • Lighting • Props • Runsheet + shotlist
04 — THE SHOOT
I CAPTURE THE PHOTOS + VIDEOS.
At this point the hard work has already been done — the detailed pre-planning means we know exactly what content you need.
EVERY STAGE REMAINS COHESIVE
WITH THE CUSTOMER IN MIND
05 — THE FINAL STAGE
CONTENT EDITS • BRINGING EVERYTHING TOGETHER • DETAILED INSTRUCTIONS ON HOW TO USE ALL CONTENT + BRANDING
Optional extra services: squarespace web design • continued content creation • ongoing brand support
START TODAY ↓